- Rick Genest
World-famous collectibles company announces their 2012 SDCC Exclusive: Rico the Zombie Boy! Zombie Boy will make a special appearance in Tonner’s SDCC booth (#4149) for two signing sessions to take place on Friday the 13th of July.
Tonner Doll Company, a mainstay in the high-end collectibles industry for more than 20 years, announces their 2012 San Diego Comic Con Exclusive: Zombie Boy. The tattooed wonder Zombie Boy himself will be in attendance for two special signings in the Tonner booth. The two signings will take place in booth 4149 on Friday, the 13th of July (bwahhahaha!) at 11am and 3pm.
Featured in Lady Gaga’s Born This Way music video, model and performer Rick Genest (Zombie Boy) is a human canvas, with 80% of his body covered in tattoos. Genest’s body art depicts the human form as it decomposes into a corpse, flesh-eating insects and all. His special art display has earned him two admissions into the Guinness book of World Records: one for the most bones tattooed on the body (134), and one for the most insects tattooed on the body (176).
“My tattoos symbolize life through death, or death through life,” Genest said in a “Meet Zombie Boy” article featured on Dermablend®’s website, where he is a brand ambassador. “They’ve been a part of me forever – before I even got them done. They reveal how I feel on the inside. I’m so used to how I look now that I don’t see them anymore.”
Discovered by Lady Gaga’s personal stylist and Creative Director of fashion powerhouse Thierry Mugler Nicola Formichetti, Genest first appeared on the fashion scene when he was featured by Mugler in the Paris fashion show in January 2011. In addition to walking runways for Mugler and other designers in Milan, Berlin, Copenhagen, Warsaw, Rio, New York and Toronto, Genest has become the face of Dermablend in its award winning Go beyond The Cover video which attracted more than 15 Million views and 650,000 likes on its Facebook. In the process he has become a social media phenomenon, with more than 66,000 Twitter fans and 66,000 Likes on Facebook. Visit his website at http://RickGenest.com, http://www.facebook.com/ricothezombie and http://twitter.com/ricothezombie.
“When I first saw Rick in a magazine, I was instantly fascinated,” said Robert Tonner, CEO and celebrated doll artist and designer. “There was something so visually arresting about his super edgy look juxtaposed with sophisticated, tailored clothes.”
The Zombie Boy Character Figure™ will be 17” tall, and boasts hand-painted details and will feature a replica of Genest’s intricate body art, and also include his facial piercing between his eyes. With Tonner’s multiple points of articulation for dynamic poses and quality craftsmanship, this Zombie Boy Character Figure™ pulls out all the stops.
“This was one of the most challenging and fun projects I’ve worked on in a long time,” said Tonner. “We are really excited that Rick is going to be joining us at Comic Con, it’s going to be a real treat to have such a special guest in our booth.”
You can get the Zombie Boy Character Figure™ at the 2012 SDCC in Tonner’s booth (#4149), as well as on their website, http://www.tonnerdoll.com. He is a limited edition size of just 500 pieces.
For more information, or to see the vast collection of comic book heroes Tonner has to offer, visit http://www.tonnerdoll.com.
NEW YORK, June 12, 2012 /PRNewswire/ -- After receiving world-wide international success with the launch of the online video "Go Beyond the Cover," starring Rick Genest, also known as Zombie Boy, Dermablend Professional, the #1 dermatologist recommended coverage brand, is pleased to continue its relationship with Genest, the brand's first-ever male model, as its official spokesperson.
Since its debut last October, the video has received over 15 million views and more than 650,000 shares on Facebook. The campaign won a grand prize for the digital category at the prestigious advertising CREA Awards in Montreal, two awards in the categories of Best Branded Viral Video and Best Art Direction during the third edition of the Bees Awards (the first international awards focused on social media) in San Francisco, as well as in the digital video category of the Brand Innovators award, which took place in New York City. "Go Beyond the Cover," was also picked as Mashable.com's most innovative viral ads of 2011.
Brilliantly executed, the video proves that you can't judge a book by its cover and shows the reverse process of covering up Genest's tattoos using Dermablend's Leg and Body Cover and Tattoo Primer. The video has a real shock factor since it opens with Genest's skin looking completely flawless and shows that without the Dermablend products, he is actually covered in tattoos.
"Rick has become a global icon because of his unique head-to-toe skeletal tattoos and Dermablend Professional is honored to have him as our official spokesperson," said Renee Mininni, assistant vice president of marketing for Dermablend Professional. "He is the perfect canvas to exemplify the flawless coverage that Dermablend Professional products provide."
"It's an honor to partner with Dermablend Professional and spread the important message that no individual should be judged based on appearance alone," said Genest, who first gained attention after appearing in Lady Gaga's video "Born This Way." "People are often too quick to judge a person based on outward appearances instead of realizing an individual's true character."
Dermablend is thrilled to see how this partnership will make the brand flourish and looks forward to the new exciting ideas and campaigns that are to come.
For 30 years, Dermablend Professional has been helping people put their best face forward with its line of coverage cosmetics. From tattoos to under eye circles to more serious skin conditions, Dermablend Professional provides an array of products that deliver reliable coverage.
"Go Beyond the Cover" can be seen at www.gobeyondthecover.com and on the Dermablend Professional Facebook page.
Dermablend Professional can be purchased at Macy's, Ulta, Dillard's and also at select Lord & Taylor, Bon Ton, Carsons and Boscovs locations, and online at www.dermablend.com.
SOURCE Dermablend
