Zombie Boy - Zombie Boy - Press Releases http://rickgenest.com Mon, 28 Sep 2015 04:51:53 +0000 Joomla! - Open Source Content Management en-gb Polaris Introduces the RZR® XP 1000 Calavera Limited Edition http://rickgenest.com/index.php/mediams/press-releases/item/199-polaris-introduces-the-rzr-xp-1000-calavera-limited-edition http://rickgenest.com/index.php/mediams/press-releases/item/199-polaris-introduces-the-rzr-xp-1000-calavera-limited-edition

Polaris Industries, the leading manufacturer of off-road vehicles, today announced the Model Year 2015 RZR® XP 1000 Calavera Limited Edition. This addition to the RZR XP 1000 family features the ProStar 1000, a true 999cc engine with 110 horsepower - leaving RZR in a class all its own. The new RZR XP 1000 Calavera Limited Edition continues to lead in the ultimate combination of power, suspension, agility, and comfort while adding a new level of accessory customization specific to the international RZR market.

RZR XP 1000 Calavera Limited Edition offers thousands of dollars of add-ons for incredible visual appeal and enhanced rider comfort. The orange, white and black extreme custom graphics package is inspired by the cultural events of the Latin American holiday, Day of the Dead. For international consumers looking to stand apart from the rest, each RZR XP 1000 Calavera Limited Edition is numbered 1 through 206, creating an individualized RZR among the already limited number of units.

This vehicle comes fully loaded direct from the factory with a premium color-matched accessories package featuring; 30” Mongrel tires with forged wheels and beadlock rings, rock sliders, bolster covers, low profile front bumper, aluminum roof, and Polaris factory installed full sized doors. This Limited Edition is built to battle the world’s most unforgiving terrains in style.

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About Polaris

Polaris is a recognized leader in the powersports industry with annual 2011 sales of $2.7 billion. Polaris designs, engineers, manufactures and markets innovative, high quality off-road vehicles (ORVs), including all-terrain vehicles (ATVs) and the Polaris RANGER® side-by-side vehicles, snowmobiles, motorcycles and on-road electric/hybrid powered vehicles.

Polaris is among the global sales leaders for both snowmobiles and off-road vehicles and has established a presence in the heavyweight cruiser and touring motorcycle market with the Victory and Indian motorcycle brands. Additionally, Polaris continues to invest in the global on-road small electric/hybrid vehicle industry with Global Electric Motorcars (GEM) and Goupil Industrie SA, and internally developed vehicles. Polaris enhances the riding experience with a complete line of Pure Polaris apparel, accessories and parts, available at Polaris dealerships.

Polaris Industries Inc. trades on the New York Stock Exchange under the symbol “PII”, and the Company is included in the S&P Mid-Cap 400 stock price index.

Information about the complete line of Polaris products, apparel and vehicles accessories are available from authorized Polaris dealers or anytime at www.polarisindustries.com.

Polaris reserves the right to change specifications, models, or pricing at any time without incurring obligations.

About Zombie Boy

Zombie Boy is a fully tattooed Guinness World Record award winning international celebrity artist and fashion model. At his core is a chiaroscuro of both light and dark—part gentle warrior, part anti-establishment artful dodger, who has serendipitously become the ‘it’ muse for anyone who believes in a brave new world without judgment.

Zombie Boy’s international thrust into the mainstream spotlight began with the legendary Paris based Mugler fashion label in January 2011 when he was casted by Creative Director Nicola Formichetti to become the face of its highly successful Men’s Wear re-launch.

He subsequently appeared in Lady Gaga’s video ‘Born This Way’ to compliment the fastest single in music history to reach sales of 1,000,000 copies, days after its release.

Zombie Boy is the face of Dermablend by L’Oreal, an industry acclaimed cosmetic concealer. The “Go Beyond the Cover” video featuring Zombie Boy, established industry standards and was among the most successful online marketing campaigns in 2012.

Recently, Zombie Boy collaborated with Universal Studios in its Christmas 2013 film release – “47Ronin” starring Keanu Reeves.

In addition to headlining international fashion shows, product catalogues and media editorials, Zombie Boy is concluding major projects in film and music recording.

Information: www.zombieboy.com.

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[email protected] (Super User) Press Releases Sat, 01 Nov 2014 20:16:16 +0000
ZOMBIE BOY LAUNCHES MUSIC PROJECT - NEW YORK FASHION WEEK AFTER-SHOW @ WEBSTER HALL, SEPT 9 2013 http://rickgenest.com/index.php/mediams/press-releases/item/182-zombie-boy-launches-music-project-new-york-fashion-week-after-show-webster-hall-sept-9-2013 http://rickgenest.com/index.php/mediams/press-releases/item/182-zombie-boy-launches-music-project-new-york-fashion-week-after-show-webster-hall-sept-9-2013

New York, NY (August 29, 2013): Coming off a wild, world whirlwind of creative projects that have led him from the runways of Haute Couture, High Glossy Fashion Editorials, Music Videos, Mobile Apps, Hollywood Movies to sold out DJ Shows across Europe with KAV; Rick Genest, better known as Zombie Boy (or Rico The Zombie) has discovered a creative outlet of expression that he couldn't contain.

Following several months of recording in Los Angeles with producer & co-collaborator British Artist KAV, Zombie Boy is announcing the launch of his self-titled Music Project, which he will launch during New York Fashion Week. His first show will be at Webster Hall’s Marlin Room, sponsored by Dermablend Professional.

Monday, Sept 9th, 2013: Zombie Boy will be teaming up with Eyewear Designer Stevie Boi for the fashion-show "Leather" to be held at The Out Hotel 510 W 42nd Street 7pm.

Followed by an After Party hosted by Dermablend Professional, that you surely won’t want to miss. Especially, since the underground fashion & music scene is already a buzz. Zombie Boy will be performing LIVE for the FIRST time ever & debuting his material from his upcoming EP due out November 2013 -  ‘Zombie Boy Vs The World’ - at Webster Hall's Marlin Room - Doors 10pm - Stage time MidnightRSVP is required for both events.

Zombie Boy’s music has been described as “Sex Pistols meets Iggy & The Stooges”, which has been developed & produced with precision, dedication by KAV. KAV is known for working with British legend Shaun Ryder, who he helped reform; co-write & tour with the ‘Happy Mondays’ from 2004-2007. He has continuously produced & released numerous singles in the UK & America.  Zombie Boy & KAV worked in close collaboration with LA producer & Musician Josh Ostrander.

Zombie Boy is one of the more popular 'unique' international male fashion personalities.  Currently the face ofDermablend Professional, he is best known for collaborating with Lady Gaga on her ‘Born This Way’ music video & working closely with maverick creative fashion director Nicola Formichetti whilst  with Mugler. He is currently the face of Jay Z’s clothing Line Rocawear in Europe. Over the past few years he has built up an impressive following worldwide.  He has a major cameo appearance as ‘Savage’ in Universal Studio’s upcoming movie ‘47Ronin starring Keanu Reeves and Directed by Carl Reinch, scheduled for release Christmas Day 2013.

Rico continues to be the face of Dermablend Professional, the #1 Dermatologist recommended camouflage brand in the United States. Their first campaign http://gobeyondthecover.com/beyond-the-cover.aspx“Go Beyond the Cover” in October 2011 garnered over 22 Million views & won 6 prestigious awards, including a Cannes Lions Viral Advertising and Marketing Award. Now the duo are back at it, as Dermablend just launched their new campaign, ‘Uncover Zombie Boy’ a 3-D interactive clone of Zombie Boy where users can delve deep into the rich story that Zombie Boy and Dermablend have created.

The rest of the year will be just as wild for Zombie Boy as he slated to headline a few more fashion shows & other events but most of all, He is really excited & proud to bring his passion of punk & rock and roll inspired sound to the masses.

Please, RSVP to the proper email: [email protected]

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[email protected] (Rico the Zombie) Press Releases Sat, 31 Aug 2013 06:16:19 +0000
‘DIRTY REJECTS’ – SINGLE FEATURING ZOMBIE BOY http://rickgenest.com/index.php/mediams/press-releases/item/168-‘dirty-rejects’-–-single-featuring-zombie-boy http://rickgenest.com/index.php/mediams/press-releases/item/168-‘dirty-rejects’-–-single-featuring-zombie-boy

‘DIRTY REJECTS’ – SINGLE  FEATURING ZOMBIE BOY (AKA Rico The Zombie)

Single Release Date May 21 2013

WATCH THE VIDEO NOW


RECENT PRESS

“KAV combines the Speed of the Scream with the Swagger of the Stones... A latter day Jagger”
The Guardian

“Punky Britpop with style”

The Sun


“KAV proves why Kasabian have chosen him to open for them at O2 Academy Brixton"

NME.com (CLUB NME Review)


"Black Rebel Motorcycle Club-esque rock sleaze... Glorious Garage Rock”
TIME OUT London


A beefy sound that mixes US punk à la The Stooges and earthy Brit rock…a mix of dirty bluegrass instrumentals, killer riffs & a sing-along vibe that smacked of early Primal Scream. Eat your heart out Ryan Adams”

The Daily Star


Following
the punch his single ‘King Of The World’ delivered at the end of 2012, KAV is collaborating with Canadian fashion icon Zombie Boy (AKA Rico The Zombie) on his next single, set for release on May 21.  The pair have been collaborating on a ZOMBIE BOY album project together in LA since the start of the year.


Zombie Boy is one of the more popular 'unique' international male fashion figures (GQ, Vanity Fair, Vogue) in the world. Currently the face of Jay Z’s clothing Line Rocawear in Europe, the face of L’Oreal Derma-blend & is probably best known for collaborating with Lady Gaga on her ‘Born This Way’ video.

KAV, who’s been compared from everyone from The Stones to The Stooges, looks to take 2013 by storm with his new single, in the lead up to his incredible debut album.


‘Dirty Rejects’ was recorded in LA with production by Josh Ostrander from LA band 'Eastern Conference Champions', mixed by Jesse Rogg (Sam Sparro/ OK GO) and mastered by Stephen Marcussen (The Rolling Stones, Paul McCartney, Johnny Cash, Nirvana, Primal Scream & The Black Crowes).

The single comes in the wake of a busy year of touring for KAV, with highlights including supporting Kasabian & Band Of Skulls at Brixton Academy as well as headlining Club NME @ KOKO London. He played several shows for BT London Live / Livenation's Olympic festival in Hyde Park. He also supported The Farm & The Justice Band feat Mick Jones (The Clash) & John Power (The LA’s) at The Islington Academy.

KAV also had a stint playing guitar for British Band Happy Mondays – from 2004-2007 – writing & recording with Shaun Ryder.





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[email protected] (Rico the Zombie) Press Releases Sun, 12 May 2013 07:07:50 +0000
‘The Folly Mixtures Featuring Zombie Boy -The Uncanny Undead’ http://rickgenest.com/index.php/mediams/press-releases/item/165-‘the-folly-mixtures-featuring-zombie-boy-the-uncanny-undead’ http://rickgenest.com/index.php/mediams/press-releases/item/165-‘the-folly-mixtures-featuring-zombie-boy-the-uncanny-undead’


Witness the ultimate fashion muse and human canvas in the flesh, as Zombie Boy debuts his unique skills in freak show to London for the first time!

Featuring International Tattoo Icon Zombie Boy “A Unique International Brand”

- Managing Partner of Zombie Boy Entertainment Inc.

Appearing with Electrifying Burlesque Troupe

The Folly Mixtures

“Sparkling and Sexy” - GQ Italia

Don’t miss out - Book your tickets now for only £20!

http://leicestersquaretheatre.ticketsolve.com/shows/873493755/events

The face of Lady Gaga’s ‘Born this Way’ video will be joined by a quintet of sultry neo-burlesque performers ‘The Folly Mixtures’, to bring you a heady cocktail of sexy striptease and extraordinary freak show performances. Revealing new acts created especially for this show, The Folly Mixtures provide glamorous and sexy burlesque. No ordinary dance troupe, these Showgirls offer fire breathing, angle grinding, scintillating group stripteases and much more, as a perfect accompaniment to Zombie Boy’s shocking presence.

Hosted by Time Out’s One to Watch

Miss Laurie Hagen 

www.LaurieHagen.com

Current holder of the London Cabaret Award for Best Burlesque Act and selected to compete at this year’s prestigious Burlesque Hall of Fame competition in Las Vegas, Miss Laurie Hagen brings her fearless and unforgettable compering skills to ‘The Uncanny Undead’ as the Queen of Voodoo. Prepare for mayhem!

With sensational performances, previously unseen in the UK, and exclusive new collaborations with his Showgirls, bringing together the beautiful and the beastly; this is a rare and thrilling chance to see Zombie Boy live in London.

Zombie Boy:

Model and performer Zombie Boy is a human canvas, with 80% of his body covered in awardwinning, controversial tattoos. His body art depicts the human form as it decomposes into a corpse, flesh-eating insects and all. His extraordinary art display has earned him two admissions into the Guinness book of World Records: one for the most bones tattooed on the body (134), and one for the most insects tattooed on the body (176).

As the first ever male spokesperson for L’Oreal, Zombie Boy has become the face of Dermablend in its award winning ‘Go beyond The Cover’ video which attracted more than 16 Million views and 750,000 likes on its Facebook. In the process he has become a social media phenomenon, with more than 100,000 Twitter fans (@ricothezombie) and 175,000 Likes on Facebook.

Zombie Boy was the face in the commercial success for the 2011 re-launch of Paris-based Mugler Men’s fashion line and currently for the iconic Jay-Z Rocawear brand in Europe.

Now, he branches out into performance art, bringing his skills in freak show to a UK audience for the first time.

http://www.youtube.com/watch?v=9mIBKifOOQQ - Zombie Boy’s Famous ‘Go Beyond the Cover’ Video for L’Oreal

www.rickgenest.com/

Twitter- @ricothezombie

Facebook-https://www.facebook.com/RicoTheZombie

The Folly Mixtures:

Formed in 2010, The Folly Mixtures have knocked the socks off the London Burlesque scene for over 2 years with slick choreography, charm & pizazz.

With over 30 years of dance performance experience between them, The Folly Mixtures have quickly established themselves as a leading force on the Burlesque circuit. As well as performing tightly choreographed group acts with intricate and dazzling costumes, each Folly is a unique and talented striptease soloist, specialising in different skills such as: fire performance, singing, en pointe ballet, angle-grinding and fan dancing.

Nominated for Best Burlesque Act 2012 at the 2013 London Cabaret Awards, their performance credits include: a 2 year residency at Madame Jojos Soho, Goodwood Revival, Pinewood Studios, ITV’s ‘The Alan Titchmarsh Show’, Café de Paris, Volupte, Bestival, Rokit Vintage Clothing and the International Tour of ‘An Evening of Burlesque’, including: Italy, Denmark, Amsterdam, Germany & Russia.

“They know how to tease and please the crowd, even before the bare skin!” – Urbanvox.net

http://www.youtube.com/watch?v=334Oxs8ikJ8 - The Folly Mixtures Showreel

www.thefollymixtures.co.uk / Twitter- @FollyMixtures/ Facebook – TheFollyMixtures

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[email protected] (Rico the Zombie) Press Releases Wed, 17 Apr 2013 15:28:34 +0000
Zombie Boy Exhumes Dali’s Skull for Rebel Ink Cover http://rickgenest.com/index.php/mediams/press-releases/item/160-zombie-boy-exhumes-dali’s-skull-for-rebel-ink-cover http://rickgenest.com/index.php/mediams/press-releases/item/160-zombie-boy-exhumes-dali’s-skull-for-rebel-ink-cover

Paramus, NJ, March 22, 2013 --(PR.com)-- Ink world’s living dead man and marked beauties recreate historic art photo for leading tattoo mag.

For the cover of the latest issue of Rebel Ink Magazine, tattoo community anti-hero, Rick “Zombie Boy” Genest appears with a half-dozen heavily tattooed girls. The pose offers RI’s take on the1951 Salvador Dali/Philippe Halsman photographic collaboration – “In Voluptus Mors” (Voluptuous Death). The cover image for Rebel Ink #22 offers Genest on his back, surrounded by the six lingerie-clad pin-ups. The group is strategically posed in the shape of a human skull, playing into the hand of the Zombie Boy as both an artist and a living tattooed creation.

The Rebel Ink homage to the world-renown photograph born from Dali’s imagination is the most ambitious cover shoot undertaking in the ink publication’s history. Editor-in-Chief, Paul Gambino had this to say about the experience. “When given the opportunity to shoot Rico, we were both thrilled and apprehensive. We had waited a long time for Rico’s schedule to allow us time to land him for a cover shoot. However, we wanted it to be something special. Here was a great model who, unfortunately, had virtually been shot to death (no pun intended) and still in my opinion, not presented in his most dramatic light. By the end of the day, I had decided to recreate the 'Dali Skull.' It appeared to be the perfect way to represent Zombie Boy. So, with the cooperation of photographer Steve Prue in garnering the perfect array of models and the technical expertise of legendary shooter Joey L. executing the photography, we created a truly wonderful cover.”

As well as appearing on the cover, Zombie Boy and his delectable sextet are featured inside the magazine in a pictorial that is equally captivating and enticing. Allow Rick to take you to the dark places in his inked-up head for an interview that is an absolute must-read.

Rebel Ink Magazine is a nationally circulated publication with distribution in many major chains including Walmart and 7-11.

You can contact Paul Gambino at: [email protected]

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[email protected] (Rico the Zombie) Press Releases Sun, 24 Mar 2013 06:26:30 +0000
ZOMBIE BOY STEPS INTO ROCAWEAR FOR SPRING SUMMER ’13 http://rickgenest.com/index.php/mediams/press-releases/item/142-a http://rickgenest.com/index.php/mediams/press-releases/item/142-a

The ultimate music fashion brand, Rocawear, announces the endorsement that will embody its new-found style direction, ech oing its roots in streetwear with an alternative edge. Model and artist Rick Genest, aka Zombie Boy, fronts the new Rocawear campaign for Spring Summer ’13 showcasing the new collection. Zombie Boy perfectly encapsulates the brand’s directional ethos and underground appeal and brings a fresh new edge to this season’s range.

The new collection features an array of influences that are current and on-trend with a nod towards Rocawear’s strong music heritage, fusing smart casual with a street sport element that celebrates its New York roots. Graphic tees, vest tops, hoodies and varsity style jackets all hint to a “Ballpark Club” theme referencing the famous and successful independent baseball club, The Bushwick Club of Brooklyn. Evoking the culture of its origins, Rocawear steps into Spring Summer ’13 mindful of its roots and streetwear merit.


The camouflage elements within the concrete jungle-themed range run to jackets, snapbacks, graphic tees, shorts and trousers with subtle branding and prints which bolster the overall on-trend styling.

Canadian artist and international fashion model Rick Genest, known for his award-winning, controversial tattooed body art, introduces an exceptional new style avenue for Rocawear and cements a continued new direction for the brand. Conveying a style credibility and authority thanks to being featured across a plethora of established fashion magazines and music videos around the globe, Rocawear’s new face truly presents a path that steps ahead and beyond the urban look.

Key pieces from the range include the two-tone coloured vests and tees that are brightly pop coloured, emphasising spring colour pallets. The Blazer style jacket with a camouflage print and elbow patch features unites smart casual. A stand out staple for Spring Summer is the ‘R music tape’ graphic tee, paying homage to Rocawear’s music roots and legacy. Hooded duffle style jackets complete the highlights line up. These effortless, simple yet street-relevant pieces encapsulate Rocawear’s new found style presence.

Rick Genest, aka Zombie Boy, comments, “I am pleased to become involved in the re-launch of the ultimate iconic music fashion brand, Rocawear, and its new stylistic direction in Europe.”

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[email protected] (Rico the Zombie) Press Releases Thu, 01 Nov 2012 07:51:49 +0000
Zombie Boy Settles 'American Horror Story' Copyright Dispute with Twentieth Century Fox http://rickgenest.com/index.php/mediams/press-releases/item/140-zombie-boy-settles-american-horror-story-copyright-dispute-with-twentieth-century-fox http://rickgenest.com/index.php/mediams/press-releases/item/140-zombie-boy-settles-american-horror-story-copyright-dispute-with-twentieth-century-fox

International model Rick Genest (aka Zombie Boy) has resolved a dispute with Twentieth Century FoxTelevision, the producer of the television series “American Horror Story,” over the use of tattoo artwork similar to his for a scene in the pilot episode of the series.

“For complete clarity, I was not approached by Fox to license what I consider to be the use of my likeness or my copyrighted body art in ‘American Horror Story,’” states Genest. “However, I understand that there was no intent to connect me with the character in their show and I am pleased that I have come to a resolution of this matter with Fox.”

The specific settlement cannot be disclosed.

“Rick Genest has become a unique international brand,” says Colin Singer, Managing Partner of RickGenest.com Entertainment Inc. “The commercial interest in his persona continues to grow and we take the unauthorized use of his artistic imagery seriously.”

Genest burst onto the scene with his unique look in Lady Gaga’s smash “Born This Way” music video, and continues to make a name for himself both domestically & internationally with his unique look. Earlier this year, he became the first male spokesperson for L’Oreal to promote its Dermablend line of cosmetic products. He was also recently involved in the commercial success for the relaunch of Paris-based Mugler Men’s fashion line.

In addition to endorsements, Genest is an actor as well. He has a cameo role in the upcoming feature “47Ronin,” starring Keanu Reeves (Universal).

Genest was represented by attorneys Richard Dermer (RAM Management – Attorneys At Law) as well as Dorothy Weber (Shukat, Arrow, Hafer, Weber and Herbsman in New York) and Mathieu Bouchard (Irving Mitchell Kalichman in Montreal).

Sourcehttp://www.prweb.com/releases/2012/10/prweb10043122.htm

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[email protected] (Rico the Zombie) Press Releases Wed, 24 Oct 2012 10:09:36 +0000
ZOMBIE BOY SETTLES “AMERICAN HORROR STORY” COPYRIGHT DISPUTE WITH TWENTIETH CENTURY FOX http://rickgenest.com/index.php/mediams/press-releases/item/137-zombie-boy-settles-“american-horror-story”-copyright-dispute-with-twentieth-century-fox http://rickgenest.com/index.php/mediams/press-releases/item/137-zombie-boy-settles-“american-horror-story”-copyright-dispute-with-twentieth-century-fox

International model Rick Genest (aka Zombie Boy) has resolved a dispute with Twentieth Century Fox Television, the producer of the television series “American Horror Story,” over the use of tattoo artwork similar to his for a scene in the pilot episode of the series.

“For complete clarity, I was not approached by Fox to license what I consider to be the use of my likeness or my copyrighted body art in ‘American Horror Story,’” states Genest. “However, I understand that there was no intent to connect me with the character in their show and I am pleased that I have come to a resolution of this matter with Fox.”

The specific settlement cannot be disclosed.

“Rick Genest has become a unique international brand” says Colin Singer, Managing Partner of RickGenest.com Entertainment Inc. “The commercial interest in his persona continues to grow and we take the unauthorized use of his artistic imagery seriously.”

Genest burst onto the scene with his unique look in Lady Gaga’s smash “Born This Way” music video, and continues to make a name for himself both domestically & internationally with his unique look. Earlier this year, he became the first male spokesperson for L’Oreal to promote its Dermablend line of cosmetic products. He was also recently involved in the commercial success for the relaunch of Paris-based Mugler Men’s fashion line.

In addition to endorsements, Genest is an actor as well. He has a cameo role in the upcoming feature “47Ronin,” starring Keanu Reeves (Universal).

Genest was represented by attorneys Richard Dermer (RAM Management – Attorneys At Law) as well as Dorothy Weber (Shukat, Arrow, Hafer, Weber and Herbsman in New York) and Mathieu Bouchard (Irving Mitchell Kalichman in Montreal).

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[email protected] (Rico the Zombie) Press Releases Tue, 16 Oct 2012 18:34:32 +0000
Tonner Doll Company’s 2012 San Diego Comic Con Exclusive and Special Guest: Zombie Boy http://rickgenest.com/index.php/mediams/press-releases/item/122-tonner-doll-company’s-2012-san-diego-comic-con-exclusive-and-special-guest-zombie-boy http://rickgenest.com/index.php/mediams/press-releases/item/122-tonner-doll-company’s-2012-san-diego-comic-con-exclusive-and-special-guest-zombie-boy

I'm humbled by this. I mean, I'm still overwhelmed. It's an amazing opportunity, and all I can say, is I'm definitely excited to be working with Tonner Doll, and see how much fans enjoy the 'mini-me'!

- Rick Genest

World-famous collectibles company announces their 2012 SDCC Exclusive: Rico the Zombie Boy! Zombie Boy will make a special appearance in Tonner’s SDCC booth (#4149) for two signing sessions to take place on Friday the 13th of July.

Tonner Doll Company, a mainstay in the high-end collectibles industry for more than 20 years, announces their 2012 San Diego Comic Con Exclusive: Zombie Boy. The tattooed wonder Zombie Boy himself will be in attendance for two special signings in the Tonner booth. The two signings will take place in booth 4149 on Friday, the 13th of July (bwahhahaha!) at 11am and 3pm.

Featured in Lady Gaga’s Born This Way music video, model and performer Rick Genest (Zombie Boy) is a human canvas, with 80% of his body covered in tattoos. Genest’s body art depicts the human form as it decomposes into a corpse, flesh-eating insects and all. His special art display has earned him two admissions into the Guinness book of World Records: one for the most bones tattooed on the body (134), and one for the most insects tattooed on the body (176).

“My tattoos symbolize life through death, or death through life,” Genest said in a “Meet Zombie Boy” article featured on Dermablend®’s website, where he is a brand ambassador. “They’ve been a part of me forever – before I even got them done. They reveal how I feel on the inside. I’m so used to how I look now that I don’t see them anymore.”

Discovered by Lady Gaga’s personal stylist and Creative Director of fashion powerhouse Thierry Mugler Nicola Formichetti, Genest first appeared on the fashion scene when he was featured by Mugler in the Paris fashion show in January 2011. In addition to walking runways for Mugler and other designers in Milan, Berlin, Copenhagen, Warsaw, Rio, New York and Toronto, Genest has become the face of Dermablend in its award winning Go beyond The Cover video which attracted more than 15 Million views and 650,000 likes on its Facebook. In the process he has become a social media phenomenon, with more than 66,000 Twitter fans and 66,000 Likes on Facebook. Visit his website at http://RickGenest.com, http://www.facebook.com/ricothezombie and http://twitter.com/ricothezombie.

“When I first saw Rick in a magazine, I was instantly fascinated,” said Robert Tonner, CEO and celebrated doll artist and designer. “There was something so visually arresting about his super edgy look juxtaposed with sophisticated, tailored clothes.”

The Zombie Boy Character Figure™ will be 17” tall, and boasts hand-painted details and will feature a replica of Genest’s intricate body art, and also include his facial piercing between his eyes. With Tonner’s multiple points of articulation for dynamic poses and quality craftsmanship, this Zombie Boy Character Figure™ pulls out all the stops.

“This was one of the most challenging and fun projects I’ve worked on in a long time,” said Tonner. “We are really excited that Rick is going to be joining us at Comic Con, it’s going to be a real treat to have such a special guest in our booth.”

You can get the Zombie Boy Character Figure™ at the 2012 SDCC in Tonner’s booth (#4149), as well as on their website, http://www.tonnerdoll.com. He is a limited edition size of just 500 pieces.

For more information, or to see the vast collection of comic book heroes Tonner has to offer, visit http://www.tonnerdoll.com.

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[email protected] (Rico the Zombie) Press Releases Mon, 18 Jun 2012 15:29:40 +0000
Dermablend Professional Announces Zombie Boy, Rick Genest as Official Spokesperson http://rickgenest.com/index.php/mediams/press-releases/item/121-dermablend-professional-announces-zombie-boy-rick-genest-as-official-spokesperson http://rickgenest.com/index.php/mediams/press-releases/item/121-dermablend-professional-announces-zombie-boy-rick-genest-as-official-spokesperson

Trusted Coverage Brand Partners With Canadian Model, Fashion Muse and International Tattoo Icon

NEW YORK, June 12, 2012 /PRNewswire/ -- After receiving world-wide international success with the launch of the online video "Go Beyond the Cover," starring Rick Genest, also known as Zombie Boy, Dermablend Professional, the #1 dermatologist recommended coverage brand, is pleased to continue its relationship with Genest, the brand's first-ever male model, as its official spokesperson.

Since its debut last October, the video has received over 15 million views and more than 650,000 shares on Facebook. The campaign won a grand prize for the digital category at the prestigious advertising CREA Awards in Montreal, two awards in the categories of Best Branded Viral Video and Best Art Direction during the third edition of the Bees Awards (the first international awards focused on social media) in San Francisco, as well as in the digital video category of the Brand Innovators award, which took place in New York City. "Go Beyond the Cover," was also picked as Mashable.com's most innovative viral ads of 2011.

Brilliantly executed, the video proves that you can't judge a book by its cover and shows the reverse process of covering up Genest's tattoos using Dermablend's Leg and Body Cover and Tattoo Primer. The video has a real shock factor since it opens with Genest's skin looking completely flawless and shows that without the Dermablend products, he is actually covered in tattoos.

"Rick has become a global icon because of his unique head-to-toe skeletal tattoos and Dermablend Professional is honored to have him as our official spokesperson," said Renee Mininni, assistant vice president of marketing for Dermablend Professional. "He is the perfect canvas to exemplify the flawless coverage that Dermablend Professional products provide."

"It's an honor to partner with Dermablend Professional and spread the important message that no individual should be judged based on appearance alone," said Genest, who first gained attention after appearing in Lady Gaga's video "Born This Way." "People are often too quick to judge a person based on outward appearances instead of realizing an individual's true character."

Dermablend is thrilled to see how this partnership will make the brand flourish and looks forward to the new exciting ideas and campaigns that are to come.

For 30 years, Dermablend Professional has been helping people put their best face forward with its line of coverage cosmetics. From tattoos to under eye circles to more serious skin conditions, Dermablend Professional provides an array of products that deliver reliable coverage.

"Go Beyond the Cover" can be seen at www.gobeyondthecover.com and on the Dermablend Professional Facebook page.

Dermablend Professional can be purchased at Macy's, Ulta, Dillard's and also at select Lord & Taylor, Bon Ton, Carsons and Boscovs locations, and online at www.dermablend.com.

SOURCE Dermablend

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[email protected] (Rico the Zombie) Press Releases Tue, 12 Jun 2012 17:52:58 +0000